Meet Pernilla – our newest addition to Newsner’s video team

We’re very happy to have a new talent joining Newsner’s video team: Pernilla Bursell! The Jönköping native started working as a video editor with Newsner in May. Previously, Bursell worked as a reporter for Sweden’s public service broadcaster, SVT.

With a mix of skilled storytelling, powerful visuals and dedicated editors, Newsner video continues to grow. Reaching an average of over 100 million video views every week, we are constantly developing our social video production. Our latest efforts with Youtube have produced spectacular results. Recently, Newsner broke our own previous YouTube record, gaining over four million subscribers on the platform.

Now, Pernilla Bursell will join our team of talented video editors and create engaging videos for viewers the world over! Get to know our new superstar Pernilla below.

Welcome to Newsner! What do you look forward to the most here?
Thank you! Being part of the Newsner-team is exciting itself, but I’m really looking forward to experimenting with different types of content and learning new tricks and tips along the way from my new colleagues. My goal in life is to always look for fun along with the opportunity for growth, and I look forward to hopefully finding that here 😊

According to you, what are the three most important elements in making a successful video?
I’d say creative freedom, an open mind and having fun during the process. The rest will follow.

What does a typical Sunday morning look like for you?
At home, either still in bed or making breakfast (usually pancakes). I love slow mornings, especially on Sundays☕️

What do you like doing in your spare time?
Anything from just relaxing at home, watching series or reading to going out exploring new parts of the city. I have been going a lot to the cinema lately too, which is pretty nice.

5 quick questions with Pernilla:
Sweets or crisps
City center or beach
Sneakers or sandals
Active weekend or relaxed weekend
Summer in Sweden or summer abroad